BOSTON — Consumer interest in sustainability is growing and doesn't appear to be affected by the economy. As interest in green buildings has grown, the U.S. Green Building Council is reponding by updating and redefining its certification scope.
 
The South Florida Business Journal reported that The U.S. Green Building Council will soon roll out its new Leadership in Energy and Environmental Design (LEED) guidelines, updated for 2009 and newly approved by the USGBC membership. The upgrade will make climate change and energy efficiency even higher priorities.
 
In addition, the Washington Business Journal reported that the U.S. Green Building Council is moving beyond rating only commercial construction and has opened its first public comment period for its LEED rating system for neighborhood development.
 
The program - a collaboration between the USGBC, the Congress for the New Urbanism and the Natural Resources Defense Council - is the first national certification system for green neighborhood design and development that brings buildings together in a neighborhood. It provides guidelines on better location, design and construction of residential, commercial and mixed-use development.
 
More consumers think, buy green
 
In Adweek, A new Yahoo-commissioned study revealed that three in four consumers defining themselves as "green."   According to the survey, the green market has grown far beyond its roots as a niche, with 77 percent of consumers identifying themselves as "green." Over half (57 percent) said they made a green purchase decision in the past six months. Green consumers are most likely to take sustainability into account when buying cleaning and personal care products.     About 23 percent of consumers as "deeply committed." A larger segment, about 24 percent, finds green "trendy," particularly young consumers 18-34.   Advertising Age reported on the second-annual Edelman Goodpurpose study, which found that more than half of the 6,000 consumers surveyed would be prepared to pay more for a brand if it supported a good cause even in the throes of a recession. And more than two-thirds said they would be willing to pay more for eco-friendly products.

Related Content

User Comments – Give us your opinion!
Products & Services

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

Thr!ve Point-of-Sale

http://global.networldalliance.com/new/images/products/6811.png

6811/Thr-ve-Point-of-Sale

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.