NEW ORLEANS -- World's Healthiest Pizza is introducing a pizza crust fortified with the probiotic GanedenBC30, the company has announced.
Probiotics are dietary supplements containing potentially beneficial bacteria or yeasts. The Ganeden Lab probiotic being used has been clinically proven to survive harsh manufacturing processes such a pizza ovens, as well as the human digestive system, said WHP co-founder Jeff Leach. An independent panel of scientists has found GanedenBC30 to be Generally Recognized As Safe (GRAS) in use as a food ingredient. In clinical studies, GanedenBC30 has been shown to aid digestion and improve immune function when used regularly, Leach said.
The new probiotic pizza will be available by Sept. 1, 2008.