LOUISVILLE, Ky. — The Self-Service & Kiosk Association has sponsored a new report about the role kiosks play in boosting restaurant revenue, efficiency and customer satisfaction.
The report, "Restaurant Self-Service: 5 Ways Kiosks Can Improve Efficiency and Customer Satisfaction," was published for the Association by FastCasual.com, QSRweb.com, KioskMarketplace.com and SelfServiceWorld.com. The sites, like the Association, are operated by NetWorld Alliance.
"Consumers across just about every vertical have come to know and love the benefits provided by kiosks," said David Drain, Association executive director, in his foreword to the report. "So why aren't they being used more to sell hamburgers and salads, Cokes and slices of pizza?"
The answer, he says, is that many operators believe self-service is at odds with good service. Not so, Drain argues. He suggests restaurateurs turn to high-end hoteliers, whose concern for service is paramount, to allay such concerns. Hyatt, Hilton and others have found kiosks to be a complement to their efforts to offer a world-class experience.
The report lists restaurant benefits such as more accurate orders, better use of employees and increased speed.