PUNXSUTAWNEY, Pa. — The 334-unit Fox's Pizza Den is launching its first national marketing effort with a new Web site, www.FoxsPizzaDenCoupons.com. The site features a typical store menu, printable coupons and leads to participating locations.
The site was created to provide a universal marketing campaign to franchisees, said Scott Anthony, franchisee forum moderator. The creation of the site was coordinated by the input of the franchisee forum along with marketing partners ONTV.com and CFM Concepts. About three-fourths of Fox's units are participating in the marketing campaign.