MINNEAPOLIS, Minn. — Four51, provider of a Web-based platform for franchisors to manage marketing materials and their print vendors, will host a webinar that focuses on solving marketing challenges for franchisors and franchisees.
The webinar aims to help franchise owners and franchisees understand how technology can help them maintain a consistent corporate identity across franchise locations, manage marketing and advertising campaigns, and track franchisees' promotional activity.
Bill Osteraas, director of sales at Four51, will host the webinar.
"For a franchise, a top concern is keeping its brand and image consistent while giving individual franchisees the flexibility to customize materials," Osteraas said. "Franchises need tools that let them keep pace with demand-driven needs their franchisees have for marketing collateral, printed and distributed materials — all while controlling their corporate identity to drive sales."
The webinar will take place from 2-3 p.m. CST, July 11. Click here for more information.