CHICAGO In a recent study of consumer attitudes in the United States toward corporate social responsibility in foodservice, Technomic found that restaurant users rated health insurance coverage, living wages and animal welfare as their top three concerns. Consumers were asled to select among 14 different issues 

In general, consumers believe restaurant chains could do more to address their high priority social issues. The chains that consumers view as being most socially responsible are McDonald's, Chick-fil-A, Subway, Starbucks and Applebee's.

"Corporate social responsibility is becoming increasingly important for consumers in general and restaurant users specifically," says Bob Goldin, executive vice president of Technomic. "The foodservice industry should identify and proactively address those social issues most important to their customer base. There is big payback for companies that are able to connect with consumers in this way and major downside risk for those fail to do so."

Related Content

User Comments – Give us your opinion!
Products & Services

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.