According to a news release, the offer includes one "grande" pizza with two toppings and a choice of a free breadsticks or cheesesticks or a 2-liter bottle of soda.
"This campaign is supported by regional print, outdoor and electronic media that will be run in various markets in the first quarter of 2007," said Jim Powers, director of marketing for the 140-unit chain. "The excitement of the new campaign and three new products should resonate with new and existing customers."
Vocelli also is adding two more pizzas to its gourmet pizza line: the Spicy Veggie and the Veggie Primavera.
The Spicy Veggie combines pesto, spinach, broccoli, red onions and roasted red peppers, followed by red pepper spice and a dusting of Romano cheese.
The Veggie Primavera combines pizza sauce, broccoli, mushrooms, red onions and roasted red peppers.