Domino's Pizza sells new Saab for $9.99 through Anything Goes promo

Domino's Pizza sells new Saab for $9.99 through Anything Goes promo
Tags: Domino's Pizza, Marketing
January 1, 2007

ANN ARBOR, Mich. — A lucky Domino's Pizza customer, who also is an astute eBay user, bought a brand-new 2007 Saab 9-3 Aero Convertible courtesy of Domino's Pizza for $9.99 on New Year's Day.

According to a news release, the wheel deal was part of Domino's kickoff for its Anything Goes Deal. For $9.99 customers can get any large pizza on any crust with any toppings.

To celebrate its new Anything Goes attitude, Domino's developed an innovative contest using eBay.com, where a variety of premium items are being made available daily for just $9.99.

As the ball dropped in New York City's Times Square, Domino's kicked off the contest by posting the first item, a 2007 Saab 9-3 Aero Convertible, for sale for the fabulous price of $9.99 on eBay. In less than a minute, one lucky winner found the car on eBay and bought it.

"From pizzas to a new Saab convertible, no one delivers a great deal like the delivery experts at Domino's Pizza," said Ken Calwell, Domino's chief marketing officer. "We launched the Anything Goes Deal promotion to offer great value to our customers. Then we thought, why stop there? Ours is a pizza deal with no limits. Why not a promotion with no limits where truly anything goes? I don't think there is anyone else out there who has delivered a car for such a great deal, and we're just getting started."

Through Feb. 5, Domino's is selling approximately $250,000 worth of premium items on the auction site for just $9.99 each. Among the new items posted daily:

Apple iPod Nanos

Apple laptop computers
XM Satellite Radio with a 1-year subscription
Sony Flat Screen TV
A year's supply of Domino's Pizza and Coca-Cola

Consumers can get more information regarding how to participate at anythinggoesdeal.com. Once on the site, users participate in short games of skill which, if done correctly, provide clues needed to find prizes. Prizes go to the first qualified buyer to locate them.