IRVING, Texas — CEC Entertainment Inc., parent of Chuck E. Cheese's Pizza, has contributed a total of $1 million to elementary schools across the country as part of its school fundraising program, an initiative the company started in September 2004.
"We're all about having fun and being a place where a kid can be a kid," said Brenda Holloway, marketing manager, CEC Entertainment. "But we also realize the importance of learning and our responsibility to help schools get the equipment and items they need to do their job effectively."
Through the school fundraising program, participating schools host weekday events after school between 3 p.m. and 9 p.m. at a Chuck E. Cheese's restaurant. The company contributes 15 percent of all proceeds back to the school from sales generated by the event. Sales include all food, merchandise and token deals purchased at the register.
"With the donated funds, schools can purchase playground equipment, educational materials, computers, books, art supplies—whatever they need," said Holloway. "We provide all the materials needed to promote the fundraiser at their school."

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