All employees at Rey's Pizza in Miami are Hispanic, and most are bilingual. Photo by Steve Coomes.
Since we consider ourselves a neighborhood pizzeria, we can address the needs of Latinos, Indians, whatever the population there happens to be. The localization of the staff in the store and our marketing efforts are all important to that success.
— Stuart Degeus
V.P. of field marketing
Hispanic families commonly are larger than non-Hispanic families, and operators say they tend to dine out as a group. Photo above and cover photo courtesy of Pizza Patron.