• Rustic Pizza goes system-wide at Papa Gino's

    Tags: Dough

DEDHAM, Mass.—Last fall's limited-market test of Papa Gino's Rustic Pizza has turned into a system-wide, 170-store rollout of what the chain calls a "grown-up alternative to its signature thin crust pizza."

According to a news release, the Rustic Pizza is larger and thinner than Papa Gino's traditional pizzas and is cut into 12 square slices. The hand-stretched dough is yields a free-form, Neapolitan-like pizza, which requires a unique box. The pizza gets a unique cheese blend including Asiago and Romano. A cheese-only pie retails for $11.99; toppings cost extra.

In last year's 12-week test in the Providence, R.I., area, more than 270,000 pizzas were sold.

"Our market research noted that the Rustic Pizza appealed to our current guests, families, and also attracted customers that prefer unique, bolder pizza options," said Michael McManama, vice president of marketing, research and development at Papa Gino's. "The Rustic Pizza is a high-quality pizza with a distinctive taste that will expand our current customer base and satisfy our guests that are looking for more exotic tastes."

Papa Gino's will offer a free small cheese pizza with every Rustic Pizza purchase through June 25.

Related Content

User Comments – Give us your opinion!
Products & Services

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Thr!ve Point-of-Sale

http://global.networldalliance.com/new/images/products/6811.png

6811/Thr-ve-Point-of-Sale

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.