LOUISVILLE, Ky., and NEW YORK—Papa John's International and Six Flags Inc. announced a multi-year strategic marketing alliance and sponsorship agreement under which Papa John's will become a Six Flags' corporate alliance partner and the exclusive pizza provider at its theme parks across the country.
According to a news release, the agreement allows Papa John's to sell pizza and related products at approximately 60 locations within Six Flags parks. Papa John's will receive Web-based and e-mail co-marketing to Six Flags' online customers.
Though financial terms of the agreement were not disclosed, Six Flags will receive an annual sponsorship payment from Papa John's and the opportunity to promote itself to Papa John's customer base via Web promotion of season-ticket passes, boxtoppers, in-store point-of-sale and the distribution by Papa John's of a promotional Six Flags DVD that showcases its parks.
"This new corporate alliance is a true meeting of the minds for our two companies as we collectively aim to reach new customers whether in-store, online or at a Six Flags theme park," said Mark Shapiro, Six Flags president and chief executive officer. "We promised our guests that when they visit Six Flags they'll find the high-quality consumer brands and products they love, and with Papa John's we're delivering on that commitment."
Six Flags, Inc. is the world's largest regional theme park company.