BRISBANE, Australia—Domino's Pizza Australia New Zealand has hired JSA Digital to speed up the expansion of its online ordering program throughout its entire network of Australian stores.

JSA director Luke Sherry said in a news release that Internet ordering is available in about 80 stores Domino's stores in the states of Victoria, Western Australia and Queensland. A full national rollout to about 200 more stores is due for completion by the end of 2007.

"The major advantage of our internet ordering system is that orders bypass the front counter and go straight to the pizza make line, fast-tracking the order process," said DPANZ chief executive Don Meij.

Sherry said JSA Digital tailored online systems to integrate with existing point-of-sale or computerized networks, reducing the need for new and sometimes costly add-on systems.

"The Domino's Pizza site uses Flash technology, which allows them to include animations and video clips of their next product promotion," he said. "The site is dynamic in that everything happens instantly on the screen for the user to see. Costs are totaled as the order changes allowing customers to view their orders in real time."

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