GARLAND, Texas -- Restaurant entrepreneur Antonio Swad has coveted the Hispanic market since the 1980s, when he moved from Ohio to Texas "because that's where everybody else seemed to be going."

Now, two years after franchising Wingstop, his 8-year-old chicken-wing business, Swad is ready to enter the pizza franchise market.

The Hispanic-oriented, takeout-only pizza chain Pizza Patro is geared for its national rollout, according to the Dallas Business Journal. A prototype for the business opened Oct. 17 in Garland, Texas. The pizzeria features Latino background music, a bilingual work force and a sign that greets customers with the phrase "Pizza Ahora," Spanish for "pizza right now."

Swad has opened four Hispanic-oriented pizzerias since 1986, according to the newspaper. The stores are limited to takeout service and are open just 46 hours a week.

Charles Bernstein, editor-at-large for Chain Leader, an industry publication that follows chain-restaurant trends, said Swad has a good concept.

"It's great to have a niche rather than trying to be all things to all people," Bernstein said.

Pizza Patron franchisees will pay between $122,800 and $176,050 for a 10-year commitment, Swad said. After that, the franchisees will pay 5 percent of the stores' gross annual sales as royalties.

Dallas-based Multifoods Distribution will distribute the company's proprietary products, which include pizza boxes and spice kits used to make a special sauce.

Swad wants to have as many as 30 new Pizza Patro stores across the country within a year. His Wingstop franchise is planning 100 new locations during the next 12 months for a total of 178.

Related Content

User Comments – Give us your opinion!
Products & Services

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.