Flushing Times-Ledger: VIPizza owner Franco Oddo hopes to revolutionize the pizza business with a new serving tray. The cardboard serving platform has handles and fits snugly into a regular pizza box. The pizza is stored atop the platform, and when customers open the box, they pull the pie free by using the handles. No mess and no delivery boxes cluttering up the dining room table.

"Five years ago I had this in mind," said Oddo, inventor of the Pizza-Serve tray. He has trademarked the name but is awaiting patent approval. "I wanted to make it easier for my customers to have their pizza."

The Great Neck, N.Y., resident hopes to sell the handy idea to a large chain like Papa John's, he said.

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