DUBLIN, Ohio—Donatos Pizzeria joined the take-and-bake battle in April by opening a kiosk in a Kroger grocery store.

According to the Columbus Post-Dispatch, the 181-unit company has branded the 350 square-foot kiosk Alla Casa From Donatos.

Tom Krouse, chief concept officer at the Columbus, Ohio-based chain, thought it best to separate the take-and-bake venture from Donatos' traditional carryout-delivery-dine-in pizzerias.

At the kiosk, grocery shoppers can order 13-inch pizzas with any number of 16 different toppings. Price for a single-topping pie is $8.99; additional toppings are 75 cents each. Pizzas are wrapped and boxed for the trip home.

Donatos is the third take-and-bake player in the Columbus market. At four units, Mama Mimi's Take 'n Bake Pizza—a gourmet operation—is the town's largest, and 800-unit Papa Murphy's Take 'N' Bake Pizza opened its first shop there in early April.

Donatos spokesman Tom Santor stressed that the first unit is just a test, though if the project works, a rollout to some of Kroger's other 2,500-plus units is possible.

According to the Post-Dispatch, Kroger manager Kirk Ernst said his goal is to sell an average of 100 pizzas a day, a mark achieved on Good Friday.

Related Content

User Comments – Give us your opinion!
Products & Services

Custom Digital Signage Templates


Enterprise Reporting & Management




Granbury Websites




Online Ordering


Social Security Number (SSN) Verification


Online Ordering


Restaurant Digital Signage Advertising Network


Restaurant Sales Builder


Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.