NEW YORK—The pizza premise at Pinch is a bit of a stretch: sometimes short, other times long.

According to Newsday, Pinch pizzeria owners Matthew and Todd Birnbaum sell 4 1/2-inch-wide slices at lengths of 3 feet, 12 inches and 4 inches.

Todd got the idea for the narrow pizza while in Argentina. When one friend ordered a meter of pizza one day, he thought such a product might sell back home.

"There are very few places where you can get half a slice or less," said Matthew, referring to the pizzeria's 4-inch slice. "Here, you can customize your portion completely."

Every order at Pinch is cooked fresh--sort of. Doughs are sauced and parbaked and then customized with cheese and as many as eight toppings. The result, said Todd, is a "well-done crust" sans over-cooked toppings.

Four-inch slices start at $2, while a yard of pizza costs $18; toppings are extra.
The rectangular pizzas require custom-made boxes, but Pinch's owners said the tradeoff is that they stand out in the hands of carryout patrons and stick out of garbage cans at the curb. Indeed, the Newsday reporter wrote that carrying a box was a challenge, and that he "practically knocked people down in the street" en route to his Park Avenue office.

Related Content

User Comments – Give us your opinion!
Products & Services

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.