Getlowfees.com

  • Papa John's expands pizza and movie test using temporary DVD

LOUISVILLE, Ky.—Papa John's plans to expand a test program in which it sells a pizza and movie deal using a no-return DVD that expires in 48 hours.

According to Business First, the ez-D movies are recyclable, no-return DVDs that are viewable for 48 hours after opening.

"It makes sense for a movie to be part of the pizza experience," Gary Langstaff, senior vice president and chief marketing officer of Papa John's, said in a news release cited by Business First. "We are encouraged by the consumer response to our use of ez-D in our test effort."

The actual cost of the meal-and-movie deal wasn't clear.

Papa John's and Los Angeles-based Flexplay Technologies Inc., have offered the ez-D movies in several markets since September, but starting in April and May, the test will be expanded to include markets in Phoenix, San Antonio, Denver and Florida.

To read related Papa John's articles, click here.

Related Content

User Comments – Give us your opinion!
Products & Services

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.