• Papa John's expands pizza and movie test using temporary DVD

LOUISVILLE, Ky.—Papa John's plans to expand a test program in which it sells a pizza and movie deal using a no-return DVD that expires in 48 hours.

According to Business First, the ez-D movies are recyclable, no-return DVDs that are viewable for 48 hours after opening.

"It makes sense for a movie to be part of the pizza experience," Gary Langstaff, senior vice president and chief marketing officer of Papa John's, said in a news release cited by Business First. "We are encouraged by the consumer response to our use of ez-D in our test effort."

The actual cost of the meal-and-movie deal wasn't clear.

Papa John's and Los Angeles-based Flexplay Technologies Inc., have offered the ez-D movies in several markets since September, but starting in April and May, the test will be expanded to include markets in Phoenix, San Antonio, Denver and Florida.

To read related Papa John's articles, click here.

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