TOKYO -- A Sept. 1 change in the laws governing alcohol sales in Japan allows for home delivery of wine and beer along with pizza.

According to the Asahi Shimbun, the relaxed rules have pizza delivery services, such as Four Seeds Corp., which operates the Pizza-La chain, and Kentucky Fried Chicken Japan Ltd., which runs Pizza Hut stores, excited about the change.

Florists are also getting in on the act, with one store set to promote alcohol and bouquet sales under the phrase, "Let's offer flowers and wine (to your girlfriend)."

Over the next two years, the number of stores marketing alcoholic drinks is expected to increase from 100,000 to 110,000, according to estimates by beverage manufacturer, Suntory Ltd.

According to the report, sales of alcoholic beverages plunged from 6.87 trillion yen (U.S. $59 billion) in 1994 to 5.72 trillion yen (U.S. $49 billion) in 2001, according to alcohol industry estimates. Beer sales were especially hard hit; purchases have declined for 40 consecutive months through July 2003.

Hoping deregulation will help reverse the trend, alcohol manufacturers are developing new products and strengthening sales promotions. Sapporo Breweries Ltd. has produced a miniature bottle of wine priced at just 100 yen (U.S. 86 cents) specially designed for sale at pizza delivery outlets.

Related Content

User Comments – Give us your opinion!
Products & Services

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.