Getlowfees.com

  • Europe's largest frozen pizza maker wants slice of Canadian market

MISSISSAUGA, Ontario -- Ristorante Pizza, Europe's largest frozen pizza maker, has entered the Canadian pizza market, according to a report in the Mississauga News.

"Our research showed that Ristorante Pizza's sophisticated flavors and thin crust would be very popular with the Canadian consumer," said Gino Rulli, business unit manager for frozen foods of Dr. Oetker Canada. "It's still early days, but we've had tremendous response to date."

According to Rulli, Dr. Oetker sells more than a quarter of a billion Ristorante Pizzas each year in Europe. Based on extensive testing in Canadian homes, Rulli said the company is very confident of its sales prospects in the country.

"When it comes to pizza, thin is definitely in," Rulli said. "In Canada alone, the demand for thin crust pizza is up 113 percent since 1999 and it's growing."

Ristorante Pizza's are European-style, thin-crust pies sold in five flavors: Pizza Tonno (tuna), Pizza Spinaci (spinach), Pizza Mozzarella, Pizza Funghi (mushroom) and Pizza Pomodori (cherry tomato).

"The toppings -- especially the tuna or spinach -- have a fresh and unique taste that's just like what you might enjoy in a real Italian restaurant," said Rulli. "Send the kids to bed, light some candles and open up a nice bottle of wine. This is definitely 'adult pizza' and not your typical football game chow."

The pizzas are now available at 18 Canadian supermarkets.

Rulli said there is discussion about taking Ristorante into the U.S., but that it wants to succeed first in Canada before taking on the world's largest pizza market.

Dr. Oetker Canada Ltd. is a wholly owned subsidiary of The Oetker Group, an international and diversified company with operations in 25 countries around the world.

Dr. Oetker is the overall European market leader for branded frozen pizza, currently available in 24 countries around the world.

User Comments – Give us your opinion!
Products & Services

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.