LOS ANGELES -- The number of malls into which California Pizza Kitchen will expand in the future is going down beginning in 2004.

According to Restaurant Business, CPK CEO Fred Hipp told analysts recently the company will focus more on freestanding and inline units while virtually halving its mall openings.

The company has been disappointed with the failure of some large department stores in malls to draw strong traffic.

"We are a concept that depends on a traffic generator," Hipp said. "People use us in relation to doing something else, whether it's a movie or shopping, so if department stores aren't the draw, and there isn't a significant mix of what I would call upscale retail in that mall, we tend to shy away from those."

CPK spends $250,000 to $300,000 more on a freestanding restaurant than it would on a mall site. The company, however, believes better sales at those sites more than makes up for the higher cost.

Related Content

User Comments – Give us your opinion!
Products & Services

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.