• Straw Hat TV ad wins Telly Award

    Tags: Marketing

SAN RAMON, Calif. -- The Straw Hat Pizza Cooperative, parent of the 50-unit Straw Hat Pizza chain, received a 2003 Telly Award for its "Lounge Lizzard" TV ad.

According to Nation's Restaurant News, the ad was produced by Next Marketing Inc. of San Ramon, Calif., and Beard Boy Productions. The ad won for its light-hearted humor, creativity and eye-catching quick pace.

The commercial pokes fun at pizza imposters humorously and highlights the chain's product and California roots. The spots currently are airing on TV stations in Straw Hat's California and Nevada markets.

The Telly Awards recognize outstanding non-network and cable commercials.

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