• Pizzeria Uno products for sale during Delta Air Lines test

    Tags: Marketing

ATLANTA -- Delta Air Lines is testing food sales to economy-class passengers on select flights until Feb. 8 to gauge customer preference for the service.

According to a news release, among the foods to be offered are name-brand items such as Pizzeria Uno sandwiches, Entenmann's Cinnamon Rolls and Mrs. Field's Cookies. The food will be sold on select flights between New York's John F. Kennedy International Airport and Ft. Lauderdale's Hollywood International Airport in Florida. Delta will conduct the test on flights that currently do not offer foodservice in the economy cabin.

"Customers told us they want an option to buy quality, name-brand food items that are reasonably priced," said Patrice Miles, vice president, consumer marketing. "This test will give us the opportunity to determine what our customers value and provide options that meet their preferences."

Delta is teaming up with Gate Gourmet, one of the carrier's largest catering partners, to offer branded food items customers can enjoy during flight. Prices will range from $2 for snack-type items to $7 for lunch and dinner salads and sandwiches.

Customers on flights during the test will receive a menu of available items for sale and a comment card to provide feedback.

Based on customer feedback, Delta will implement the food for sale program on Song, the carrier's new low-fare subsidiary, which will take flight April 15. Delta also will evaluate the opportunity to expand the program on its mainline flights.

"We will continue to enlist the thoughts and opinions of our customers as we refine the products and services that we offer," said Miles.

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