PROVO, Utah -- The advertisement appeared too good to be true, and it was.

According to BYU NewsNet, a banner hung this week at the bookstore at Brigham Young University touted a "2 FREE PIZZAS" for students holding a "Starving Student Card," a popular $10 discount card sold on college campuses in Utah and Idaho.

Doc's Pizza on University Avenue in Provo changed ownership last month, and it has since offered card owners just one pizza instead of the promised two.

"My first hour that I was here, we gave away 10 free pizzas," said Stephanie Hoover, Doc's new owner. "You times that by 11 hours a day, six days a week -- that was not financially going to happen. We had to make a decision as to whether we would stay open or give the food away and shut the doors."

Kyle McLaughlin, owner of Starving Student Card, said Hoover is not obligated to give out free pizza because the card states that such deals may be voided if a business changes ownership.

McLaughlin changed the banner Thursday so customers will no longer be misled, and he's also marking the change on cards as he sells them.

Hoover said most of the students understand her predicament, but a few have complained.

McLaughlin said he'd happily refund frustrated students' money.

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