• Jerry's Subs & Pizza stung by slang in commercial

    Tags: Marketing

GAITHERSBURG, Md. -- A lesson for the wise: Check with a foreign language expert for every possible meaning of a clever-sounding slang phrase before using it in an ad. Those who don't might find themselves embarrassed and making changes, as were the officers at Jerry's Subs & Pizza.

According to the Baltimore Business Journal, a recent Jerry's radio ad began with its lead character "Jerry," defending his pizza to a character portraying fictional TV mob man Tony Soprano.

"Aren't you Tony S-?" the Jerry character said.

"Never mind who I am," the celebrity impersonator retorted. "You're making some friends of ours at the pizzeria down the street very upset, pal."

Moments later, Soprano quipped, "I'm gonna take you for a ride on the Stu Cazz."

In the ad, the Italian phrase, "stu cazz" was a loose reference to Soprano's boat, named "Stugots," on the hit HBO show. But the phrase has another meaning: a vulgar reference to male genitalia.

Spoken completely, the phrase is "questo cazzo," but Patricia Violante, a translator for the Italian Embassy in Washington, D.C., said it's typically shortened to become "stu cazz" or "stu cazzo."

When she heard how Jerry's used the Italian phrase, Violante was amused. She said it also is typically used to express disbelief or defiance, but also could be used with a humorous undertone.

"If I knew what it was, I would have canned it," said Dana Siller, the director of marketing for Jerry's. "I had other lines that were just as funny."

Related Content

User Comments – Give us your opinion!
Products & Services

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.