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  • Domino's licensee in Japan to drive expansion with technology

TOKYO -- Japanese-American entrepreneur Ernest Higa already runs a company that licenses 169 Domino's Pizza stores in Japan. But now he wants to expand his business using new technologies he believes will change the pizza business' future.

According to The Daily Yomiuri, Higa is president and chief executive officer of Higa Industries, which operates the Domino's outlets. Since opening the first Japanese Domino's store in Tokyo in 1985, the operation has become the country's sixth-largest pizza delivery chain.

"Things we can't do on the phone but we can do with the Internet to give value to customers will be key," Higa said.

Higa predicts that more people will stay home and access delivery services such as his through the Internet and interactive TV. In August of 2001, his company worked with media and telecommunication companies to test a TV order-delivery system.

"If interactive TV becomes more prevalent, there is a possibility of realizing our clicks and order strategy," said Higa, who believes television and the Internet will make marketing truly one-to-one between the provider and the consumer. "We think in the future, 20 percent of sales could be by e-commerce or the Internet, with 80 percent being ... T-commerce, or telephone commerce," he said.

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