• Domino's enters ''chicken fight' with own boneless appetizer

    Tags: Operations Management

ANN ARBOR, Mich. -- Domino's Pizza will introduce a Buffalo Chicken Kickers appetizer on Aug. 26 -- on the very same day Papa John's rolls out its own boneless chicken product.

Each 10-piece order of Kickers will be served with ranch, blue cheese or hot dipping sauce, and will sell for $5.99 in conjunction with a $9.99 introductory pizza and CinnaStix promotional offer.

Papa John's chicken appetizer is priced at $4.99.

According to a release, Domino's began testing the product last March in a group of franchisee and company-owned test market stores.

National TV and print ads will begin on Sept. 2, followed by radio advertising airing on Monday, Sept. 23.

Related Content

User Comments – Give us your opinion!

Features

News

Blogs

User Comments

Products & Services

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Vital Link Point-of-Sale

http://global.networldalliance.com/new/images/products/4284.png

4284/Vital-Link-Point-of-Sale

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Recipes

http://global.networldalliance.com/new/images/products/cubanmedianochepizza_100.jpg

1917/Recipes

Smart Safe

http://global.networldalliance.com/new/images/products/4147.png

4147/Smart-Safe

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.