• Fire department, pizzerias pair up to promote safety

    Tags: Marketing

FERNDALE, Mich. -- Residents of Ferndale have a chance to get a free pizza if the fire department finds their home has a working smoke detector.

According to The Daily Tribune of Royal Oak, as part of its "Did You Check?" safety education program, the fire department has partnered with Mr. B's and Papa Romano's pizza companies to provide free pizzas, and a local Home Depot is providing free smoke detectors.

The program, which began July 10, will run every Wednesday evening for the next three months. On those nights, a city fire engine and firefighters will accompany one delivery driver on runs to residences. Upon arriving, the firefighters follow the driver to the front door, introduce themselves to the home's owners and ask to check their smoke detectors.

"We tell the homeowner about the program, and if they have a working smoke detector they get the pizza for free," said Ferndale fire marshal Ken Van Sparrentak.

If the home lacks a smoke detector or those in the home don't work, the homeowners get a discount coupon for their next pizza delivery. Firefighters install fresh batteries in existing detectors or give homeowners a free one if they don't have one.

Sparrentak said he hopes to find other business partners willing to donate similar rewards to the program.

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