• Peter Piper execs promote professionalism through 'play'

    Tags: Marketing

SCOTTSDALE, Ariz. -- Peter Piper Pizza Inc. is sending its senior executives on the road this spring to promote its "Pizza & Play Professionals" marketing program.

According to a report in the Business Journal of Phoenix, executives from the 141-store pizza and entertainment chain will visit all 46 company-owned restaurants during April and May. Those stores are in the metro areas of Phoenix, Los Angeles, San Diego, Las Vegas and Salt Lake City and select smaller markets.

The effort recognizes the chain's employees, highlights Peter Piper's new marketing campaign and its integration into the company's orientation and training programs.

" 'Pizza & Play Professionals' is more than just an advertising slogan. It's a theme that extends into all facets of our daily working environment, from guest service to team member relations," said Frank Sbordone, Peter Piper Pizza president and CEO.

To become a Pizza & Play pro, employees are nominated by each restaurant's general manager to take a 60-question skills test. Top scorers will be honored in a prominent display at each restaurant and receive a specially designed "Pizza & Play Professional" uniform pin.

Peter Piper has stores in eight U.S. states and Mexico.

Related Content

User Comments – Give us your opinion!
Products & Services

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

PeopleMatter SCHEDULEā„¢

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.