• Papa John's wants new firm to handle creative ad duties

    Tags: Marketing

Papa John's International has issued requests for proposal (RFP) for the creative portion of its national advertising account. According to a report published in the online version of AdWeek, the piece of business is worth $5 million.

Two months ago, the Louisville, Ky.-based chain stopped using Fricks/Firestone Advertising, a firm in Atlanta, which Papa John's has used since 1997. Papa John's senior director of marketing communication, Chris Jacobsen, told AdWeek that FF was not invited to re-bid for the account, though it will continue working with Papa John's Atlanta co-ops.

The AdWeek report also said about 25 RFPs were mailed to agencies last week. Submissions from those will be whittled down to 12 semi-finalists by mid-January, and four finalists will be asked to present creative assignments in February.

"The initial search is a broad brush across the states," Jacobsen told AdWeek. "We're looking at a range of agencies with experience in TV, radio and national promotion concepts in the food service arena," he said, adding that the review is closed.

Papa John's spent $47 million on the FF account in 2000, and $37 million for the first nine months of this year.

Related Content

User Comments – Give us your opinion!
Products & Services

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.