• Tongue-in-cheek ads gain Florida operator national attention

    Tags: Marketing

GAINESVILLE, Fla. -- Freddie Wehbe is proving that price gouging pays.

A franchisee of five Domino's Pizza stores in Gainesville, Fla., home of the University of Florida Gators, Wehbe recently advertised a discriminatory pizza deal in the Gator Times student newspaper. Contained in the ads were coupons bearing one price for Gators fans, and another with jacked-up fees for fans of their gridiron opponents.

On one weekend, a large, one-topping pizza cost Gators fans $6.77. But for Florida State fans, the price was $29.99. On the following weekend, fans of the University of Tennessee were charged $39.99.

As it turned out, fans of both schools paid Wehbe's prices.

"I think they did it out of pride," said Wehbe, whose store near the Florida campus is the highest-volume store in the Domino's chain. "One group (of Tennessee fans) pulled up in an RV, and we told them that this was their price, and they paid it.

"We had about a dozen Florida State fans pay their price, too."

So outrageous was Wehbe's price gouging gesture that it caught the attention of two ESPN "GameDay" on-air personalities. The ads were read aloud on the Saturday morning pre-game show, giving Wehbe exposure he'd never expected.

"That's not bad, having your ads talked about on national TV," said Wehbe, adding that two talk radio stations in Gainesville mentioned the ads as well. "I like to do fun things like that because it gets people's attention. Isn't that what advertising's all about?"

Related Content

User Comments – Give us your opinion!
Products & Services

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.