• Pizza Hut to boost P'ZONE rollout with pre-Super Bowl spot

DALLAS -- Pizza Hut officially rolled out its P'ZONE, calzone-style pizza on Jan. 20. The $5.99 sandwich will be offered virtually nationwide through April at participating locations.

The sandwich -- pronounced "puh-zone", was test marketed from August to October of last year, and received a strong response. According to company releases, it set a company record for highest repeat sales of any other Pizza Hut product in a test market.

The market test was supported by local television and print advertising as well as in- store point of purchase materials. The P'ZONE's national introduction will get an extra boost from a pre-kickoff TV spot on Super Bowl Sunday, Feb. 3.

Related Content

User Comments – Give us your opinion!
Products & Services

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Affordable, feature rich compact ATM

http://global.networldalliance.com/new/images/products/RL1600_Left_View_100.gif

804/Affordable-feature-rich-compact-ATM

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

Retail ATM - Bar, Lobby, Convenient Store

http://global.networldalliance.com/new/images/products/Triton_RL5000_sm.gif

535/Retail-ATM-Bar-Lobby-Convenient-Store

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.