When it comes to pizza, Malaysians like their pies hot, hot, hot.

Aiming to meet their need for heat, Pizza Hut Malaysia has rolled out a fiery new offering called the Pizza Mega Lada. The flame-eater's fantasy gets its kick from a heaping helping of black pepper.

In a statement released by the company, S.K. Wong, vice-president of KFC Holdings, Pizza Hut Malaysia's parent company, said Malaysians love incendiary foods, and that he expects the Mega Lada to be a mega-hit.

"It's topped with black pepper sauce, loaded with chunks of black pepper chicken and served piping hot to spice things up," Wong said.

The company spent about a $350,000 dollars on a media-blitz introducing the new pie.

Related Content

User Comments – Give us your opinion!
Products & Services

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.