Groupon helps restaurateurs acquire new customers through its online couponing deals, but could it soon help operators get discounts from other businesses?

“We are experimenting with b2b deals, as an added value for our featured merchants,” said Aaron With, editor-in-chief of Groupon. “We’re working to get discounts for them and run deals for businesses. But it’s in its infancy right now, just (something) we’re experimenting with.”

With revealed the developments in response to an inquiry about the strategy behind the company’s latest hire, former Crain’s Chicago Business managing editor Brandon Copple. With said Copple’s business media background is only coincidental with the fledgling B2B initiatives.

But while you might not be able to enjoy Groupons from your suppliers yet, With said the company is coming out with more technological tools for restaurants – and other businesses – that opt into Groupon promotions.

“We’ve got a lot of exciting new features that we intend to roll out on the tech side in the coming months,” With said. “And restaurants continue to be a key, core part of our site.”

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User Comments – Give us your opinion!
  • Dianna F
    Have you ever tried the services that Groupons being offered? Groupons are supporting the lifestyle of Josh Stevens for a year. Earlier this year the online coupon company threw down the gauntlet with the Groupon Challenge. Groupon challenged all comers to see if they could survive off nothing but unlimited free Groupons for 12 months.
    Stevens took the plunge. Living life as the "Groupawn," he's about a quarter of the way through his year of travelling the country chasing Groupon deals for his basic needs. In Stevens’ Groupon lifestyle, life's basic needs have involved carriage rides, yoga classes and plenty of food.

    I read this here: Groupawn tries to live on nothing but Groupon coupons for a year
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