A post-event review and analysis of the 91st annual National Restaurant Association Restaurant, Hotel-Motel Show and the International Wine, Spirits and Beer Event (IWSB) confirms that attendance increased in 2010.
The number of attendees (i.e. total registration minus exhibitor personnel) was 42,057 in 2010, compared with 37,818 in 2009 – an increase of 11.21 percent. Attendees hailed from 115 countries this year, compared with 107 in 2009, an increase of 7 percent.
Total registration in 2010 increased by 8.58 percent over last year, totaling 57,892 compared with 53,319 in 2009.
Despite the 2010 increase, attendance was still significantly lower than the estimated 71,000 reported in 2008, no doubt, an indication that the economy is still having an impact in operations.
The NRA Show 2011 will be held May 21-24 at Chicago’s McCormick Place. The 2011 International Wine, Spirits & Beer Event will be held May 22-23.