The move is a timely one: "meal-plus" experiences, which add value for customers through media, gaming and live event add-ons, are a popular and growing trend, said Kevin Higar, director of research and consulting services at Technomic Inc.
Guests can win when they purchase a carryout beverage to accompany CiCi's buffet. Each cup has a game piece attached, and guests can peel back the tab to reveal prizes. The contest runs through August 15.
Five grand-prize winners will each receive home entertainment systems, one $500 GameStop gift card and a $500 CiCi's gift card. Fifty winners will each receive a $50 GameStop gift card, and 100 will win a $25 GameStop gift card.
Other lucky winners will receive gift cards to stores such as fashion retailers, free adult and child passes to CiCi's pizza, pasta, salad and dessert buffet, including beverages. Overall odds for winning a prize are 1-2.
"CiCi's is a popular family-friendly dining environment, which makes them an incredible partner for us," said GameStop's Director of Marketing, Kristin Djurdjulov. "Pizza, video games and family fun go hand-in-hand. Add in the chance to win great gaming prizes or free food and the Sip & Rip promotion makes eating at CiCi's a great summertime option."