Customer experience consultant Mike Wittenstein got pizza executives' juices flowing at the recent Pizza Executive Summit, prompting them to write down their "No. 1 marketing tip that really rocks" for a chance to win an NEC Display Solutions screen for their restaurants.

More than 50 submissions were returned during Wittenstein's session. Many executives had creative ideas for giving their customers a somewhat tangible way to experience their brand. The entry forms included fields for the idea, objective, and materials needed.

Chapman Dunham, owner of Arizona-based Mafia Mike's pizzeria, suggested an iPad giveaway that would allow the company to collect guest e-mail addresses, and incentivize the employees by awarding another device to the server that collected the most entries. Madison Jobe, COO of Pizza Inn, targeted new store awareness by involving local celebrities, Meals on Wheels and product sampling. And David Sommers of Indiana's Mad Mushroom Pizza conveyed his restaurant's "Free Cheese Stick Day," wherein the restaurant samples small items on the slowest dayparts – and generates lines over 100 people long.

In the end, Sachin Patel of Massachusetts' Mozzarella's Pizza & Seafood won the prize with his Facebook video contest idea. Similar to Papa John's current promotion for customers to submit menu ideas via Facebook, Patel wanted customers to demonstrate their culinary ideas and techniques via the online video sharing site. 

These insights will be available on PizzaMarketplace.com in the coming weeks.

 

 

Related Content

User Comments – Give us your opinion!
Products & Services

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.