What do you get when you take the food truck movement, savvy marketing and the growing frozen pizza market? Palermo Pizza's new online media-rich "Square vs. Slice" campaign.
 
Palermo's Pizza, the Milwaukee-based cafe and frozen pizza manufacturer, has launched Decision 2K10: Square vs. Slice, a national campaign to determine how America prefers to cut its pizza. "Candidates" Square and Slice are hot on the campaign trail with mobile food trucks sampling products and asking Americans to chew over the campaign issues and cast their votes.
 
But the votes won't necessarily decide whether Palermo's frozen pizzas will ultimately be pre-perforated as squares or triangular slices. Director of marketing Chris Dresselhuys said the campaign is meant to drive brand awareness for its pizza trucks, one of which has been in service for more than a year selling cooked-from-frozen slices at sports and college events. The mobile kitchen sampling, he said, drives frozen pizza sales at retail outlets.
 
"Mostly we were inspired by our concessions with our sports sponsorships," said Dresselhuys, who said the first mobile kitchen was built for concessions at University of Minnesota. "Those allowed us to put the premium quality product in (college sports fans) hands, and we're looking for additional opportunities to increase that outreach."
 
 
Now that the brand has two trucks in service, they will visit 70 events/locations throughout the summer, soliciting voter videos and input throughout the country, and posting these commentaries on a microsite. Dresselhuys said the trucks will be targeting family-heavy events, such as Nascar and state fairs.
 
Voters also can submit video testimonials, check out the official campaign blog, follow the candidates on Twitter and take pizza-ideology tests on the campaign's Facebook page. Results will be tallied in early November.

Palermo's frozen pizza is distributed nationally through regional retailers and Costco. The Southeast and Midwest are the brand's strongest markets.

 

 

Related Content

User Comments – Give us your opinion!
Products & Services

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.