Domino's UK stores are rewarding patrons who use Foursquare, according to Mashable. Mayors will get free pizza weekly; meanwhile, those who just check in will get a free side dish. The strategy is unusual because there are no dine-in Domino's in the UK.
 
From the story:
It seems a tad out of the ordinary that an establishment that is primarily seen as a delivery service would reward patrons who visit physical brick-and-mortar outlets and check in on Foursquare. We can only presume that the strategy is to increase takeout orders and lower franchise costs associated with delivery.

Related Content

User Comments – Give us your opinion!
Products & Services

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.