In its March 19 edition of "Out of the Oven Blog," Burke, a premiere meat and pizza toppings supplier, demonstrated some guerilla marketing tactics for pizzerias in small to medium-sized markets.
The post focused on combining novel marketing tactics with social media for maximum coverage -- and taking a humanitarian angle. The blog entry's author cited Portland's Pizza Schmizza's approach as an example. The pizza store employed homeless people to hold signs that said "Pizza Schmizza paid me to hold this sign instead of asking for money." The incident made the front-page of local news.