The team at Nick-N-Willy's Pizza in Park City, Utah is proud to have broken the record for the most pizzas ever tossed, baked and delivered by a single restaurant in the franchise company's 21-year history.
 
The record was broken during a 19-day period when the Park City fast casual restaurant prepared meals to feed close to 3,000 Sundance Film Festival volunteers. The initiative was part of the franchise company's in-kind sponsorship agreement to support the 2010 Sundance Film Festival. From January 12 - 31, the Park City restaurant pumped out over 700 pizzas to more than 100 locations for a total contribution of approximately $20,000 to the Sundance Institute.
 
"We were kept very busy during Sundance and I'm so proud of my team of pizza chefs and delivery drivers for being able to keep up with the pace," said Sonia Bernard-McCall, franchise owner of Nick-N-Willy's Pizza in Park City, Utah. "Being involved with Sundance has been very rewarding for us. We've had nothing but positive feedback from the festival volunteers about our pizza and we've already noticed an increase in traffic into our restaurant as a result of our exposure at the festival."
 
The Nick-N-Willy's in Salt Lake City, Utah also contributed to the 2010 Sundance Film Festival with dozens of pizza orders delivered to festival volunteers. Although the Salt Lake City restaurant's contribution was substantial, it did not break any records.
 
The Sundance initiative is part of the franchise company's strategy to support events and organizations in the communities in which it operates. The company leveraged the sponsorship through a variety of marketing and media relations initiatives which included in store and online branding and press announcements.
 
In addition, the company implemented a 10-day social media campaign that included a diarized account of Nick-N-Willy's adventure at Sundance on Twitter, Facebook and on the corporate blog. In exchange for Nick-N-Willy's contribution to the festival, the Sundance Institute provided $30,000 worth of marketing at the festival through Nick-N-Willy's signage, advertising and promotional opportunities.

Related Content

User Comments – Give us your opinion!
Products & Services

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.