The "Decade of the Brand" opens with 2010.
That is the critical finding of the 14th annual Brand Keys Customer Loyalty Engagement Index conducted by the New York-based brand and customer loyalty and engagement consultancy. For all 30 brands in the Restaurant/Food Service category tracked in Brand Keys' Customer Loyalty Engagement Index, attributes relating to "brand" and the degree to which brands affect customer decision-making, category-expectations and engagement have increased significantly.
 
For Brand Keys' 2010 survey, 33,500 consumers 18 to 65 years of age were drawn from the nine U.S. Census Regions. Respondents self-selected the categories in which they are consumers, and the brands for which they are customers. They were interviewed by phone, face-to-face and online.
 
Brands that received the highest loyalty and engagement assessments for 2010 in the pizza industry include Domino's, Pizza Hut and Chuck E. Cheese. "Our 2009 findings predicted that value, not price, was the watchword in consumer behavior," said Robert Passikoff, Brand Keys founder and president. "And you can't have the value conversation without the brand conversation, as true brands provide meaningful differentiation in a world over-run by commodities. "That makes brands a surrogate for value, and more important than ever to consumers in every category."
 
Pizza brands that received the highest loyalty and engagement assessments for 2010 include:
  • Domino's
  • Pizza Hut
  • Papa John's
  • Little Caesars
  • Godfather's
  • Round Table
  • Chuck E. Cheese

Related Content

User Comments – Give us your opinion!
Products & Services

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Chicken

http://global.networldalliance.com/new/images/products/6793.png

6793/Chicken

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.