Papa John's is supporting a cause-related effort around Super Bowl XLIV called the "Papa John's Take It to the House Super Bowl Challenge," according to a company release. 
If either team "takes it to the house" by returning the opening kickoff of the first or second half for a touchdown in Super Bowl XLIV, Papa John's will donate $1 million to Habitat for Humanity. Even if the challenge is not met, Papa John's will donate $50,000 to Habitat for Humanity.
Consumers can help increase the challenge donation by signing up as Papa John's Facebook fans. If Papa John's surpasses 1 million fans on Facebook (currently 765,000-plus) by kickoff of Super Bowl XLIV, the company will double its donation to Habitat for Humanity: $2 million if a player achieves the Take It to the House Challenge; $100,000 if not.
The promotion is the latest in a series of offerings from the pizza company, which has been unveiling new Super Bowl-related promos on its Facebook page and Web site, such as the "1st and 10 Offer" that sells any large pizza for $10.
The company also recently announced that for every touchdown scored by the winning team in Super Bowl XLIV, customers will receive a Papa John's large cheese pizza with a free topping for only $9 for the three days following The Big Game.
Papa John's "Toppings for Touchdowns" has scored big among football fans in a number of NFL markets this season, including Indianapolis, Baltimore, Dallas and Phoenix. Super Bowl XLIV on Sunday, Feb. 7, marks the first time "Toppings for Touchdowns" will be offered at Papa John's throughout the country.

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