Pizza Hut will run its first ads with its new media consulting company, Richmond, Va.-based The Martin Agency, during Super Bowl XLIV, according to the New York Times' Media Decoder blog. The spot will air during pregame hours and center on the brand's new $10 "any pizza, any size, any crust, any toppings" promotion.
 
From Media Decoder:
The commercials all take a similar tack, showing average folks seated in a room colored red — the Pizza Hut color — chatting in a casual, lighthearted manner about the promotion.

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