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The Nick-N-Willy's Franchise Co. has announced that it has been named an Official Provider of the internationally renowned 2010 Sundance Film Festival. The in-kind relationship with the independent film event means Nick-N-Willy's will provide more than $30,000 worth of pizza, sandwiches and salads to approximately 3,000 festival volunteers Jan. 12-31. In exchange, Nick-N-Willy's will be featured in numerous Sundance Film Festival marketing materials including festival signage, the film guide and catalog, advertising, and on the festival Web site.
 
The 2010 Sundance Film Festival will take place in Park City, Utah, January 21-31 with more than 40,000 people expected to attend.
 
Beyond the festival, Nick-N-Willy's will be placing branded signage in its Park City and Salt Lake City stores as well as messaging on its corporate Web site and in its eClub blasts to thousands of customers. Nick-N-Willy's also will be posting information on its Twitter site (@Nick_n_Willys) and Facebook fan page.
 
From January 21-31, the franchise company will embark upon a social media campaign known as the "Nick-N-Willy's Sundance Film Festival Feast", which will include regular posts with video and pictures about Nick-N-Willy's festival adventure. The posts and updates will be available on the Nick-N-Willy's Slice of Life blog and on the corporate Twitter and Facebook sites.
 
"As we continue to expand our franchise through the U.S., we're seeking to build further brand awareness to attract new customers and franchisees," said Richard Weil, chief operations officer of Nick-N-Willy's Pizza. "The 2010 Sundance Film Festival presents a unique opportunity for us to market ourselves to thousands of independent film makers and indie film enthusiasts, a demographic we're keen to capture."
 
The Nick-N-Willy's concept was developed in 1988 in Boulder, Colo. The franchise company has 40 locations in 14 states. The brand features two service models: fast casual restaurants where products are baked in gas-fired brick oven and take 'n bake outlets that feature gourmet pizzas ordered fresh and baked at home.

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