â€˜Let's hope it's really coming this time,' Antonio Pace, head of a group lobbying for the designation, said. â€˜They've been telling us it's in the pipeline for so long, it'll be a relief to finally get it. It'll be a milestone and, above all, a way to stop stuff that isn't really pizza being touted as such.'â€˜The produce that goes into it, the ways of making and baking it, the whole process of assembling the finished package must be rigorously verified,' he said. â€˜We'll have to be very careful about that.'