Domino's has debuted a new promo in its recent lineup of transparent marketing spots, which started last fall with the "Oh Yes We Did" campaign that showcased complaints about its former pizza recipe.

The newest, “Show us Your Pizza,” has debuted on the namesake microsite, prompting customers to take pictures of their Domino's pizzas for a chance to win $500 and placement in a national advertising campaign.

“We know that you are the authentic source for great Domino’s pizza pictures,” the chef says in the spot, towing the "honest marketing" line that helped the pizza company boast 14 percent same store sales growth its first quarter this year.

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