Knotice, a provider of on-demand software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, has announced new features on its Concentri software platform that makes it easier to engage Knotice for a holistic mobile marketing strategy. Concentri's new features equally contribute to Knotice's established presence as a one-stop-shop for all mobile marketing and direct digital marketing functions.
Concentri users can now consume content that is not hosted in Concentri's content management system and insert it into any email, Web, and mobile direct digital marketing campaign.
Concentri users can also build mobile website and mobile e-mail templates easily. The mobile templates deliver an optimized view of Web content for site visitors, and email content for subscribers, because of the software platform's built-in device recognition tools. The automated device recognition capability is updated as new devices enter the marketplace. All Concentri users can now create the ideal customized mobile experience on a BlackBerry, iPhone, Droid, or any other mobile device.
"We wanted to add features to Concentri that make it easier to execute direct digital marketing campaigns overall, but also enable our customers to take complete advantage of what mobile has to offer," said Knotice CEO and co-founder Brian Deagan. "The explosive growth of mobile marketing, combined with rapid smartphone adoption by consumers, has paved the way for marketers to better engage consumers while they are on the go."
Knotice also boosted mobile analytics in Concentri's reporting environment. Concentri's enhanced mobile analytics track SMS conversations between consumer and brand, or "sessions," to help marketers better understand consumer behavior. Concentri users are able to better recognize trends, making it easy to optimize campaigns based on consumer behavior.
The latest Concentri release also includes mobile device details in all reporting. Whether a direct digital marketing campaign is executed through the email, Web, or mobile channel, Concentri users gain deeper, real-time insight into their campaigns and how their target audience is engaging their content.
"The more information a marketer has, the better they are able to reach revenue and engagement goals," Deagan said. "Concentri has become the best, most complete direct digital marketing software platform on the market."