Stevi B's snags Arby's marketing alum

Stevi B's Pizza has announced that Allyson K. Smith has been named chief marketing officer for the brand. In this position, Smith will lead all strategic brand efforts including brand management, consumer promotions, national and field marketing, advertising, media and system-wide communications.           

”Allyson brings the ideal set of experience to Stevi B's. She understands what it means to work with a national concept made up of multi-unit, multi-concept and single store franchisees. She is familiar with the marketing cooperative model and has impressive insight into the entire marketing mix,” said Matthew Loney, president of Stevi B’s Pizza. “It says a great deal about the potential of our brand to secure a talent like Smith and it couldn’t come at a better time. We have exciting work in progress and anticipate finishing strong in 2010.”

A seasoned veteran in the franchise and foodservice arena, Smith has more than 11 years of marketing and management experience in the food and beverage realm, most recently as vice president of national and brand marketing for Arby’s Restaurant Group. Smith spent more than nine years working with the brand on developing and leading the implementation of Arby’s annual marketing plan, as well as product and consumer promotions. She was heavily involved with all aspects of marketing including consumer insights, product development, operations, advertising, public relations and field marketing.

”It’s an exciting time to join an emerging concept like Stevi B’s that has the critical pillars for success -- strong corporate leadership and financial backing, great concept with potential for growth and a promising franchise community,” Smith said. “As we come out of the recession, Stevi B’s is well positioned to compete for increased market share within the all important family segment as well as weekday lunch segment.”

Related Content

User Comments – Give us your opinion!
Products & Services

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

PeopleMatter SCHEDULEā„¢

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Chicken

http://global.networldalliance.com/new/images/products/6793.png

6793/Chicken

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.