While many companies continue to downsize, Baskin-Robbins has created a new positon to oversee U.S. operations. Bill Mitchell has been named vice president, Baskin-Robbins U.S. He will report directly to Nigel Travis, CEO of Dunkin' Brands, Inc.
Mitchell most recently served as president of global operations for Papa John's, where he was responsible for driving the revenues of more than 3,400 restaurants in 29 countries. He was with Papa John's for 10 years. Prior, he worked with AFC Enterprises, which owns Popeye's Louisiana Kitchen, RTM Restaurant Group and PepsiCo.
Prior to his immersion in the restaurant industry, Mitchell served as a captain of field artillery in the U.S. Army.
In his new role, Mitchell will focus on supporting domestic Baskin-Robbins franchisees with operations and guest services.
"Bill is one of the most talented operations executives in the restaurant industry," said Travis. "His experience in all phases of restaurant management, including development and operations, multiunit management, franchisee relations and financial and strategic planning, uniquely qualifies him to further drive Baskin-Robbins' success in the U.S. I am delighted he has joined our team."
Baskin-Robbins has more than 6,000 locations in 33 countries.